IMTEX 2026: Visual Content Guide for Success

Strategic video, photography, and design can multiply booth engagement and post-event ROI.

This guide outlines actionable visual content tips before, during, and after the show to maximize your presence and impact.

Before the Show: Set Strategy and Goals

Define clear outcomes for IMTEX 2026 — leads, partnerships, technology positioning, or recruitment.
Identify key buyer personas: OEMs, job shops, automation integrators, and digital transformation seekers.
Map each persona’s pain points such as cycle time, rejection rate, or labor skill gap.
Align visual content (videos, graphics, demos) to address these needs and link back to 2–3 flagship product offers.
Use a simple matrix (persona × pain point × product) to decide what visuals to produce and where they’ll be used (pre-event, booth, or post-event).

Start campaigns 60–90 days before IMTEX to build awareness and anticipation.
Create 30–60 second teasers announcing your exhibit, product launches, and booth location.
Develop short product highlight clips that explain key value points in simple, benefit-driven language.
Design visually rich social posts and email creatives with machine visuals, dashboards, and performance data.
Centralize all content on an IMTEX landing page with a clear CTA (“Book a live demo slot”) to capture intent.

Ensure visitors understand your offering within 3–5 seconds through clear visuals and motion.
Feature one strong headline focused on a measurable benefit (e.g., “Cut Sheet-Metal Rework by 40%”).
Use vertical screens or LED walls for short looping videos with process animations, real footage, and KPIs.
Divide the booth into visual zones: live demos, software dashboards, and case-study displays.
Use minimal text and clean printed infographics to highlight ROI metrics like cycle-time or energy savings.

Treat your booth as a live content studio to generate assets for future marketing.
Prepare a detailed shot list—crowd views, close-ups, machine shots, and visitor interactions.
Record customer success sound-bites and on-booth demo explanations with professional audio.
Assign a dedicated content crew rather than relying on sales staff for filming.
Post daily highlight reels and short explainer clips on LinkedIn and other platforms with strong CTAs.
Create quick virtual walk-throughs for remote audiences, showing machines and key features in under two minutes.

Edit a crisp IMTEX recap video blending booth visuals, demos, and visitor interactions; share it in follow-ups.
Re-edit demo videos into product explainers, FAQs, and case-study clips for continued sales enablement.
Develop a visual case-study deck summarizing event impact and insights for internal teams and partners.
Update website and product pages with best visuals from IMTEX to extend long-term engagement.
Keep the content active across channels for months to sustain visibility and maximize ROI.